I'm Anthony Booth. I've been in Dubai since 1976. I spent 25 years building marketing businesses — Ogilvy & Mather alumnus, then operator. Most recently I built a multi-million-dollar travel business inside Clicksco, and ran a UK lead-generation operation that pushed 6,000 financial-services leads a month.
For the last month I've been deep in the AI stack — running my own media servers, migrating systems with Claude Code and MCP integrations, building automations on my own time. Not theoretical. Operational.
Most Dubai marketing fails in the same place. The ads work. The clicks arrive. The lead waits four hours for a reply on WhatsApp and goes cold. The CRM holds 2,000 contacts no one has spoken to. The landing page is generic. Your agency cannot fix this — that's not the work they do. I install the system the ads feed into.
Two weeks of audit and discovery. Four weeks of build, integrated with your existing tools. Two weeks training one of your people to run it after I leave. Day 31, you can fire me. Everything stays on your accounts.
Christies Real Estate — real estate brokerage, Dubai. GIG (Gulf Insurance Group) — regional insurance. Case studies live as the work progresses.
A friend at Roche, a long evening conversation coming up about cholesterol and statins. I wanted to walk in calibrated rather than tribal. So I commissioned a 267-page footnoted research synthesis. About 45 minutes of agent runtime. A simulated five-reviewer hospital panel scored it 74 out of 100 and found no invented citations. The full document, the figures, the external review — all open.
The same orchestration produces the same depth on any subject where the literature is public — pension policy, regulatory landscape, competitive brief, technical inheritance, contract review. Roughly an afternoon of analyst time at a senior rate.
A 12-post series for SMB owners in the UAE who want to install the system, not buy more advice. I show the workflows, the prompts, the tooling — everything I'd build if you hired me, written for someone who wants to try it themselves first.
First posts coming soon. Connect on LinkedIn to know when they go live.
Follow on LinkedIn →A fit call qualifies both ways. I find out if your stack and your team can carry the workflows. You find out if I'm the right person to install them. If it's not a fit, we both move on.
Calendly link coming. For now, DM me with a one-liner about your business and I'll send a fit-call slot back.
